SHMA Consulting

The United Arab Emirates (UAE) General Pension and Social Security Authority (GPSSA) has taken a pioneering step towards enhancing social security in the Gulf Cooperation Council (GCC) region. Recognizing the paramount importance of insurance protection in safeguarding citizens’ well-being, the GPSSA has initiated a significant campaign aimed at raising awareness about insurance coverage. This campaign not only bolsters the UAE’s commitment to social welfare but also sets a precedent for collaborative efforts within the GCC to ensure the financial security of its populations.


In recent years, the demand for insurance services has grown substantially across the GCC. According to a report by, the insurance penetration rate in the UAE alone reached 2.9% of GDP in 2021, marking a significant increase from previous years [^1^]. This trend reflects a growing understanding among citizens about the role of insurance in mitigating financial risks associated with unforeseen events such as accidents, health issues, and natural disasters. The GPSSA’s campaign seeks to capitalize on this heightened awareness and extend its benefits throughout the broader GCC region.


The GCC, comprising Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE, has always emphasized mutual cooperation for the greater good of its member states. The GPSSA’s campaign aligns perfectly with this philosophy, as it aims to foster a culture of financial security and stability across borders. By collaborating on insurance protection initiatives, the GCC nations can collectively address the challenges that individuals and families face when unexpected circumstances arise. This initiative not only strengthens social safety nets but also enhances the overall resilience of the GCC economies.


A cornerstone of the GPSSA’s campaign is the emphasis on education and awareness. The authority recognizes that informed citizens are better equipped to make sound financial decisions for themselves and their families. Through workshops, seminars, and digital resources, the campaign aims to elucidate the different types of insurance available, their benefits, and how to choose coverage that aligns with individual needs. By breaking down complex insurance concepts into accessible information, the GPSSA empowers citizens to take proactive steps towards securing their financial futures.


The UAE GPSSA’s launch of the GCC Campaign on Insurance Protection marks a pivotal moment in the region’s journey toward enhancing social security. With a focus on education, collaboration, and increased insurance penetration, the campaign demonstrates a collective commitment to the well-being and prosperity of GCC citizens. As awareness spreads and insurance literacy improves, the campaign is poised to create a ripple effect that strengthens the social fabric and economic resilience of the entire Gulf Cooperation Council.

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